A live audience engagement engine for primetime TV

A real-time dashboard powering viral live polls via Facebook Live.

Client: NBC
Year: 2019
Sector: Broadcast · Real-time · Social

Participants: Millions; Participants
Processing: Live; Processing
Latency drops: 0; Latency drops

The challenge

NBC wanted to turn passive TV viewers into active participants during primetime broadcasts.

What we built

The engine captured Facebook reaction data through a live aggregation layer, surfacing results on-screen instantly. Millions of participants, zero latency drops.